Reading Is Fundamental (RIF)
Mother helped send us all back to our youth, with this live-action / animation campaign for the largest non-profit children’s literacy charity in the United States, Reading Is Fundamental. Bringing together characters from some of the most iconic children’s books, a new anthem was produced by The Roots and performed by the full cast, including voice-overs from Jack Black, John Legend and Jason Schwartzman, among other celebrities.
Creative Role: Executive Producer