Full Throttle

A self-produced venture for Mother, Michael guided the production of this campaign supporting the title sponsorship of the National Hot Rod Association (NHRA) by Full Throttle. Turning away from the aggressive music and bold colors typically accompanying the sport, this campaign took a different approach. In the end, the NHRA was truly thrilled and amazed to see itself in a new light.

Creative Roles: Line Producer / Executive Producer

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